Come condurre una campagna di crowdfunding di successo nell’industria musicale italiana? Francesco Caprai (Musicraiser/Napier Academy) svela i trucchi del mestiere alla prima edizione di Bright Festival (Firenze).
Assumendo la pospettiva teorica della service-dominant logic e del marketing relazionale, il crowdfunding rivela le sue potenzialità in termini di partecipazione e co-creazione del valore. L’articolo fornisce indicazioni su come condurre campagne di successo e fidelizzare il pubblico delle arti performative.
Social psychology’s insights on prejudice reduction help shape stategies that allow music festivals such as Afropunk to promote a positive image of the Black community and fight against all discriminations.
Culture is increasingly accepted as urban development and redevelopment tool. Given a multi-disciplinary understanding of the characteristics of music scenes, creative cities and public policies’ dimensions, recommendations are given on how to successfully foster urban redevelopment through the music scene.
The Kendrick Lamar vs. Withers Music case offers the occasion to reflect on the conflict between copyright protection and innovation in contemporary music, called upon by the legislative gap in US law and by by the urge to encourage innovation in the fast-shifting contemporary scenario of music production.
The charming town of Ravello, Amalfi Coast, hosts one of the oldest music festivals in Italy. Its idiosyncratic cultural and territorial resources allowed for the development of a rural cultural district, whose integration and governance will be explored.
Leadership is usually regarded as a prerogative for extroverts, yet recent research highlights how introverts may have what it takes to succeed in leadership position in highly creative environments. From these premises, a few simple measures to make your work environment intorvert-friendly are suggested.